About fbb

Our Philosophy

fbb has been satisfying the fashion enthusiasts of India with modern and trendy apparel since the past eight years. With one specific idea of making India thoda aur stylish, we have made it our mission to provide stylish quality fashion at pocket friendly prices. Bringing global trends to Indian homes at affordable prices is what fbb is all about.


Our Presence

A fun and friendly approach towards our customers is what keeps them coming for more. We attract new faces every day through an established pan India presence in more than 100 cities with over 250 fbb outlets, exclusive and inside Big Bazaar stores as well.


Our Brands

Our in-house designers make sure that global trends are in link with desi fashion. Merchandise is also sold under private labels of DJ&C, Buffalo, Srishti, Knighthood, Spunk, Pink & Blue and DJnC kids. A special line of Lee Cooper Original fashion exclusive to fbb and Disney merchandise for kids is also available.


Our Audience

Our customers come from the emerging India that wishes to stay in touch with future fashion trends. With a wide selection in styles, trends and collections, we have something in store for everyone across all metro cities, mini metros and also tier II cities.